SAMHSA and Ad Council Unveil National Mental Health Anti-Stigma Campaign

From: Schauer, Carole (SAMHSA/CMHS)
Sent: Thursday, November 30, 2006 9:40 AM
Subject: SAMHSA and Ad Council Unveil National Mental Health Anti-Stigma Campaign 

You are invited.  Please circulate to local networks!

 

                              

The Substance Abuse and Mental Health Services Administration (SAMHSA), in partnership with the Ad Council, will launch a national awareness public service advertising (PSA) campaign designed to decrease the negative attitudes that surround mental illness and encourage young adults to support their friends who are living with mental health problems. In addition to the campaign launch, the results of a new HealthStyles survey - conducted by Porter Novelli with data findings licensed to SAMHSA and the Centers for Disease Control and Prevention (CDC) - will be announced at the event.

 

According to SAMHSA, in 2005 there were an estimated 24.6 million adults aged 18 or older who experienced serious psychological distress (SPD), which is highly correlated with serious mental illness.   Among 18 to 25 year olds, the prevalence of SPD is high (18.6 % for 18-25, vs. 11.3% for all adults 18+), yet this age group shows the lowest rate of help-seeking behaviors.  Additionally, those with mental health conditions in this segment have a high potential to minimize future disability if social acceptance is broadened and they receive the right support and services early on.

 

Created pro bono by Grey Worldwide, the new PSA campaign aims to reach 18 to 25 year old adults who have friends living with mental illnesses and highlights the importance of their providing support.

 

 

WHO:  Speakers for the event will include:

 

 

·         Rear Admiral Kenneth P. Moritsugu, M.D., M.P.H.,

          Acting Surgeon General

 

·         Assistant Surgeon General Eric Broderick, D.D.S., M.P.H.,

          SAMHSA's Acting Deputy Administrator

 

·         Rosemarie Kobau,  MPH,

          Division of Adult and Community Health, CDC

 

·         A. Kathryn Power,

          Director, Center for Mental Health Services, SAMHSA

 

·         Peggy Conlon,

          President and CEO, Ad Council

 

·         Persons in treatment and recovery

 

 

 

WHEN:           December 4, 2006

                     9:30 a.m.

 

 

WHERE:         National Press Club,

                     Murrow/Bourke-White/Lisagore Rooms

                     14th and F Streets, NW

                     Washington, D.C.

 

 

 

 

 

 

Carole Schauer

Senior Consumer Affairs Specialist

Center for Mental Health Services, SAMHSA

1 Choke Cherry Road, Rm. 6-1067

Rockville, MD 20857

(240) 276-1948

FAX (240) 276-1340

carole.schauer@samhsa.hhs.gov